Commercials

 Legambiente is a major no profit Italian organization which goal is to protect the environment. This commercial was shot in few hours in location in Milan. The hardest task was to clean up everything after the shoot.

Santa Casa Lottery shares all the not claimed prizes with schools, hospitals, sports venue etc… You win, Everyone wins. Shot in Lisbon with 400 happy extras. Agency Euro RSCG, Prod Company Montaini Films.

Portugal Telecom sponsored the three main Portugal soccer teams: Sporting, Lisbon, Porto. The idea was to show a soccer match played from the three teams, with a particular emphasis on the supporters. We decided not to use CGI except for the last shot. A very big thank to my first assistant Vasco and his team that managed 1.500 extras, 4 cameras, 1 helicopter and, last but not least, 12 soccer stars in two amazing nights in Coimbra National Stadium. Agency Euro RSCG, Prod. Company Montaini Films.

Chrysler Aspen “Split Personality” has been shot in Chicago. A huge thanks to the amazing crew that followed my crazy idea to shoot in 13 different locations in two days.

“Just talking on the phone… a lot”  This is the first commercial of the Hoarse saga and I have been very lucky to direct it. It was very successful and the two characters started a mini series that went on for several seasons. Agency JWT, Prod Company Montaini.

This is the second episode of the Hoarse Saga. Shot in the Alps in October. To find the snow we need to build the set at 3.500 meters on the Mont Blanc. The shooting day a storm was going on , than in the afternoon it cleared and in one hour we shot the commercial.

Invicta Diver was shot on the Alps. Very challenging but funny story of a crazy diver and a duck. Agency NO Milan. Prod. Company New Partners.

This was for the launch of Vodafone video call service in Europe. A beautiful simple idea that after many years is still outstanding. Shot in location in Lisbon. Agency JWT Lisbon.

We travelled in three cities, Cairo, Beirut and Ryad to tell this “post apocalyptic” funny story for the launch of the TV Show Millionaire on the NCB TV network. Agency BBDO, Prod. Company Boomtown.

Animation Commercial for Nutella. Agency NO ADVERTISING Milano, Post Production Animo Milano.

Valentine’s Day for PT Communication. Run, Run, Run. Agency Euro RSCG, Prod. Company Montaini films.

This is part of two films shot for a no profit campaign for Middle East to communicate in a very simple and straightforward way how the HIV virus is transmitted and how not. Shot in Cairo in location. As all the no profit project budget was very tight and I am very pleased with the final result. Agency JWT, Prod. Company ECU

Four big houses without walls. That was the idea to communicate a telephone protection system. We decided to use minimal post production and at the end we built on location the four set. The final result has a reality that would be very difficult to obtain otherwise. Agency RSCG, Prod Company Montaini Films.

HIV Protection is the second film of the AIDS Campaign for Middle East. Unlike the Informative film, Protection underline that there is no cure for AIDS so protecting yourself is the only real cure. Shot in Cairo in location. Agency JWT, Prod. Company ECU

Chrysler 300 “Artist” features real people with their real customized Chrysler 300. Shot in Los Angeles in location.

“Contemplative” commercial for Tourism in Sicily. A traveller collects memories to fill in a blank book. Shot in location in Sicily. Agency Publicis. Prod. Company Photologie.

“Life doesn’t wait”. A veterinary call to show the automatic payment system upgrade on the Portuguese Highway. Agency BBDO, Prod. Company Montaini.

A very simple Armani Eyewear commercial. No post production effect, the Owl was very happy to wear a smaller version of the actual sunglasses.